NPCI’s Unified Payments Interface is fast and easy. But that’s also a problem. Indians lose billions each year to scams. And the scams keep changing before people can catch up.

Cue, the Common Man and his nemesis the Conman.

For me, the Common Man was the reason I started reading newspapers. Never thought I’d be able to work on it all these years later.

THE CHARACTERS

THE COMMON MAN:
An icon conceptualised by RK Laxman, he wears a bushy moustache and a perplexed expression. He never speaks, always observes, and is ever vigilant.

THE CONMAN:
An evil patch matched with a mole really conveyed his scammy intentions. And he’s always in a different setting wearing different clothes, ‘coz scammers can come in any form.

THE PRINT ADS

THE CASE STUDY

THE RESULTS

  • 1 Blue Elephant