What’s better than watching the Men In Black?
Being one of them. But to recruit new agents, the challenge should be like the MIB HQ.
Seen by everyone but spotted by a chose few.
A really fun campaign where the main challenge video was in Russian. ‘Coz why the hell not?
THE VERY RUSSIAN CHALLENGE
THE HIDDEN-IN-PLAIN-SIGHT HINTS
THE INCOGNITO WEBSITE
THE CASE STUDY
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1 x Blue Elephant
3 x Baby Blue Elephants (shortlists)