Indians love to stop and stare. All it takes is some morbid curiosity to get the folks gathering and the talking heads of news blabbering.

So for CookieRun’s biggest launch, we got the biggest dude we could find - The Great Khali.

And made a launch film with a simple premise - what if he, 7’1” and 156 kgs, runs? Nothing could keep the panickers from panicking, the blabberers to get blabbering, the onlookers to be onlooking. A big, chaotic, nonsensical Indian tale, the Indian way.