BGMI (PUBG) gave us one objective. Increase the sales for the X-Suits. Super cool, super rare, and at ₹1.1 lakh ($1200), it was super-duper expensive. 
But the influencers, Jonathan and Dynamo, whom we hired had their own objective. Sabotage the ad so the X-Suits remains their OG exclusive flex. The story of them not letting us tell our story led to record-breaking sales.

Twerked for the first time to celebrate this unhinged and insane campaign.